The Chartered Institute of Marketing held its annual CIM Future Marketers Conference for the third successful year on the 14th of June, 2014 at the Kingsbury Hotel, Colombo from 9am onwards. An initiative of the Student Committee of CIM Sri Lanka Region, it was an all-day conference that featured eminent speakers and panelists. The theme for this year was redefining the Rethink, Readjust, Reach where the audience was taken through an in-depth investigation into sustaining longevity in todays business environment. The event saw a record number of participation and was endorsed by Sri Lankan Cricketing Legend Kumar Sangakkara.